From telephones and transoceanic telegraphy to typewriters and phonographs, the era of Bell and Edison brought an array of wondrous new technologies for recording and communication. At the same time, print was becoming a mass medium, as works from newspapers to novels exploited new markets and innovations in publishing to address expanded readerships. Amid the accelerated movem...(展开全部)

From telephones and transoceanic telegraphy to typewriters and phonographs, the era of Bell and Edison brought an array of wondrous new technologies for recording and communication. At the same time, print was becoming a mass medium, as works from newspapers to novels exploited new markets and innovations in publishing to address expanded readerships. Amid the accelerated movem...(展开全部)

这本书据说是美国传媒学的最畅销书 当初对传媒及其着迷打算去米国读这个专业的时候毫不犹豫的就买了这本书 但是是影印版 看来原版的封面更好看 但是内容是一样的 。。。。。。

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, co...(展开全部)

This book discusses two related themes concerning the role and processes of mass communication in society. The first deals with questions regarding the power of the media: how should it be defined? how is it wielded and by whom? are previous approaches and answers to such questions adequate? The second theme revolves around the divisions between the liberal pluralist and Marxis...(展开全部)

This book discusses two related themes concerning the role and processes of mass communication in society. The first deals with questions regarding the power of the media: how should it be defined? how is it wielded and by whom? are previous approaches and answers to such questions adequate? The second theme revolves around the divisions between the liberal pluralist and Marxis...(展开全部)